Comp Reviews, Rewired

What It Is

Competitor analysis. Ugh. Necessary? Yes. Fun? Rarely. But Springboards turns it into a fast, focused power move. No more tab overload. No more endless decks with 300 screenshots. Just insights, white space, and clarity—served up clean.

▶ Watch this video —it’s your shortcut to smarter comp reviews.

Why It Works

Here’s why this hack isn’t just faster—it’s smarter, too.

• Speed + Structure: The tools work together to give you momentum and method.
• Real People, Real Talk: Go beyond the brand fluff with actual customer insights.
• Find the Gaps: Surface white space before your competitor even sees it.

How to Try It

Here's how you can get going with a Springboards-Powered Comp Review Flow:

1. Set the Stage

Start in the Riffbot and The Validator to do a quick scan of the market and dig into who's in your competitive set.

• Example Riffbot prompt: Can you list some of <insert brand> top competitors?
• Example Validator prompts: Who are the key players in the <insert category> market?

Tip: Use Canvas Mode to lay out your process visually before you dig deeper.

1. Compare & Contrast

Drop your competitor brands into Validator to pull reviews, customer chatter, and market research.

• What do people love or hate about them?
• Where are they falling flat?

Example Validator Prompt: “Pull reviews for [Competitor Product] from YouTube + Reddit.”

1. Bring in Riffbot for Comparison

Now it’s time to go back into Riffbot to stress-test and synthesize.

A few Riffbot prompts to try:

• “What’s the difference between our brand’s ideal customer and theirs?”
• “Create two personas: one for us, one for them.”
• “Where’s the gap in tone, vibe, or positioning?”

Let Riffbot do the comparison heavy lifting while you focus on what matters: the insight.

1. Find the Gaps

• Use Canvas to cluster insights, traits, and angles.
• Run white space analysis in Insight Digger and Validator.
• Keep jamming with Riffbot—ask what no one else is asking.

1. Differentiate Like a Pro

• Surface what makes your brand actually different.
• Stack that against what people actually care about.

This is where customer insight meets brand magic.

1. Sense Check It

• Share your Canvas with teammates for a quick gut-check.
• Invite feedback early and refine fast.

Bonus Spark

Other angles to dig into with when comparing brands via the Riffbot and The Validator:

• NPS Scores
• Customer reviews
• Social media presences
• Price points

What Happens Next

You walk away with a comp review that’s not just “look at their website”—it’s layered, strategic, and super actionable. Less busywork. More brainpower. And remember: These are just tools. The power move is you.