What's This Board For?
The Concept Machine helps you explore the look and feel of an idea, whether you’re building out a creative platform, moodboarding a direction, or capturing a vibe that’s hard to write down. It’s not about polish. It’s about unlocking what an idea could look like.
How to Use It
- Drag in your idea. Choose something you’ve already pinned or type in something new. Whether it’s a half-baked thought or a full script, the tool will run with it. You can also add art direction to shape the visual style (think: gritty documentary, bold collage, or ’90s fashion editorial).
- Select your image style. Default gives you photo-style imagery. Want something more conceptual? Choose from our sketch styles, perfect for storyboarding: Dramatic, Minimalist, or Playful Cartoon.
- Pick an aspect ratio. Square, portrait, or landscape. Pick what fits your vision. Then hit Spark and let it cook.
- Refine & Save . Adjust the prompt, remix the tone, or Spark again to keep pushing the visual. When you're happy with an image, right-click an image to send it to Canvas, or drag it straight to your desktop or into a doc your working on.
Understanding the Output
Each Spark from the Concept Machine populates your output board with 4–6 visuals, each a different take on your prompt.
Here’s what shows up:
What you see depends on the Image Style you selected:
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Default (Photo) Photorealistic or rendered imagery, great for mockups, decks, and mood boards. |
Use this when you want a more “real-world” look to inspire styling or campaign direction. |
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Dramatic Sketch Moody, high-contrast black-and-white sketches. |
Ideal for concepts that need emotional pull, intensity, or early-stage cinematic storyboarding. |
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Minimalist Outline Simple line work with little shading. Conceptual and clean.
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Perfect for visualizing abstract ideas or keeping the focus on structure, not style. |
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Playful Cartoon Bold, colorful, exaggerated visuals with a cheeky tone.
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Great for exploring humorous, lighthearted, or youth-focused concepts. |
Heads Up
- No celebrity look-alikes unless you enjoy legal drama.
- Keep it on-brand. Make sure your visuals align with the project vibe.
- And remember: A spark is just the start, refine to make it shine.
- You can't pin images. Right click to send images to Canvas.
Pro Tips
- Think visually. Add cues like "shot on 35mm," "futuristic minimalism," or "in the style of brutalist architecture."
- Play with aspect ratio, different sizes = different storytelling
- Go weird. Surreal combos can unlock creative breakthroughs
- Drag a script into your idea input field and watch the system generate a storyboard
- Chat can generate images too, just ask.
Now go create something visually stunning. 🤩