Discovery Tab

Overview

Discovery Tab helps you find standout campaigns, creative references, and strategic inspiration — all inside Springboards.

Browse work across different emotional tones, strategic intents, mediums, and idea types to spark new thinking, shape briefs, or pressure-test ideas.

Everything in Discovery Tab connects directly into Chat and Canvas, so inspiration becomes part of your workflow, not a separate research step.

🎥 Watch how Discovery Tab works (3 min)

What You Can Do in Discovery Tab

Discovery Tab lets you browse and filter campaigns from around the world using different creative and strategic lenses.

You can explore work by:

• Emotional tone (awe, joy, anger, unease, confidence, and more)
• Strategic intent
• Medium or format
• Type of idea or execution

It’s a fast way to gather references, shape briefs, and give teams a clearer sense of what strong work could look like.

Discovery Tab + Canvas

Campaign cards can move throughout Springboards just like any other object.

Drag campaigns onto your Canvas to:

• Build inspiration boards
• Share references with your team
• Compare territories or ideas visually

Discovery Tab + Chat

Drop campaigns into Chat to explore the thinking behind the work.

Because Springboards understands the campaign metadata, you can ask questions like:

• “What was the insight behind this?”
• “Why did this campaign work?”
• “How would this translate to another audience?”
• “Which of these campaigns fits an Australian market best?”

This turns inspiration into something you can analyse, remix, and apply to new ideas.

What’s Coming Next 👀

Discovery Tab will continue expanding over time.

Upcoming improvements include:

• A dedicated search bar for faster campaign discovery
• Natural language search (e.g. “campaigns about sustainability and optimism”)
• Expanded inspiration sources beyond advertising campaigns

The goal is to make Discovery Tab a broader creative intelligence layer across strategy, culture, design, storytelling, and beyond.