The Validator Tool

Make Your Ideas Bulletproof.

What's This Board For?

The Validator is your go-to for stress-testing statements, sourcing stats, and backing up bold creative claims with real-world receipts. Whether you're post-rationalizing, researching, or scanning for sentiment, this tool gives your thinking credibility without killing the magic.

🎥 Want a quick tour before diving in? Watch the Validator overview video here.

How to Use It

1. Open the Validator. Open the tool from the drop-down, and take a deep breath, you’re about to make your ideas bulletproof.
2. Post-rationalize like a pro. Drop in a claim or prompt (e.g. “People are drinking less soda in 2025” or “Emerging beverage trends ”). Hit Spark and let the tool return articles, data points, and social signals. Review what comes back , does your idea hold water, or does it need a tweak?
3. Search for sharper data. Use direct keywords to find supporting facts or trends. Use the Exclude field to filter out anything that’s not helping.
4. Pin what matters. Click the citation link to view the full source, and Pin the ones that back you up. Think of it as building your creative bibliography.

Understanding the Output

Each Spark gives you a list of credible sources, social sentiment snapshots, and fact-based support tied to your input.

You’ll see:

• Relevant research summaries
• Source links (click to verify!)
• Real data or POVs from trusted outlets

Heads Up

• Always click through to double-check the source , there’s usually more to be found within.
• Social sentiment is directional, not definitive , check tone and context.
• If it feels too broad, refine your prompt with specifics like a date range or source.
• Validator will tell you when you’re off base!

Pro Tips

• Use precise keywords for targeted results.
• Play around with different search queries to unlock new insights.
• Specify a year or source  in your prompt, try adding “from 2025 on” or “only pull from peer reviewed studies” at the end of your claim or prompt.

Now go forth and validate like a boss. ✅