Big Brand Ideas Tool

Manifestos that Inspire Greatness.

What's This Board For?

The Big Brand Ideas board helps you generate bold taglines and manifestos that capture the heart of a brand. Whether you're writing from scratch or building off a strategy, this board helps you explore language, shape meaning, and land on something iconic.

🎥 Want a quick tour before diving in? Watch the Big Brand Ideas walkthrough here.

How to Use It

1. Add insight for extra depth. Drag your best pinned insight into the tool — whether it’s from Brand Strategy, Insight Digger, or another board. These help shape outputs that are sharp, relevant, and on-brand.
2. Drag in your strategy. Drop your strategy statement into the input box or drag it in from your Pin Bar. It can be a single line, a positioning thought, or a full-on creative brief — whatever sets the tone.
3. Filter the noise. Use the Exclude field to remove words, clichés, or phrases you don’t want to see. This helps surface fresher, more original ideas.
4. Pin and edit the gems. Scan through your outputs. Pin the strongest taglines and manifestos, and refine them from there. Use Riffbot to stretch, sharpen, or rework anything promising.

Understanding the Output

Each time you hit Spark, you’ll get three different creative routes — a mix of taglines and manifestos. Think of them as variations on the same idea, each with a different tone or take.

Here’s what to expect:

Taglines – Punchy, idea-led phrases that capture the brand’s big idea in a few words.

Manifestos – Emotive, expressive statements that bring the brand’s vision and voice to life.

→ Use them to shape campaigns, tone-of-voice guidelines, or north star ideas.

Heads Up

• Don’t exclude words that are essential to the brand identity
• Resist the urge to over-edit too early — let ideas breathe before you cut
• Expect some weird ones — that’s part of the process

Pro Tips

• Mix and match different strategy lines and insights to unlock new angles
• Let Riffbot riff — it can take your draft from decent to 🔥
• Pin your best outputs and evolve them over time — brand language should grow with the brand

Now go write something worthy of a billboard. 🧨