Roleplay

What It Is

Your idea just met its toughest critic. Use the Riffbot to roleplay whoever you want—Gen Z trendsetter, skeptical client, Simon Cowell. Tell Riffbot the role you want it to play, pitch your concept, and let it tear it apart (or secretly love it).

Think of it as your creative crash test dummy. Because if your idea can survive Riffbot, it can survive the real world.

▶ Watch this video to see it in action.

Why It Works

• Empathy on Demand: Step out of your own head and into your audience’s.
• Find the Flaws Early: It surfaces blind spots you didn’t know you had.
• Brainstorming in 4D: You’re not just ideating—you’re simulating reactions in real time.
• Weirdly Fun: Seriously, try pitching to Riffbot as Simon Cowell.

How to Try It

1. To open Riffbot, click the black button in the bottom right of your window.

Bring your idea—rough, shiny, or somewhere in between.

1. Explain the concept.

What is it? Who’s it for? What do you want people to feel or do?

1. Give Riffbot a role to play.

Think:

• The Head of Social
• A cynical Gen Z’er
• Your toughest client
• A burned-out CMO
• Simon Cowell with a Red Bull

Bonus Spark

Try these two Example Prompts

The Head of Social

“You’re the Head of Social for a buzzy DTC fashion brand. The campaign is ‘Your Wardrobe, Your Rules’—a bold UGC play on TikTok. Thoughts?”

Riffbot’s POV ✅ Feels authentic and social-native. ⚠️ Risk: UGC quality might clash with brand polish. Add structure or a trend hook?

Simon Cowell Mode

“Roast this: ‘The Great Printer Escape’—an experiential stunt where execs solve puzzles with our printers.”

Riffbot-Simon “What is this—The Office meets Saw? Execs don’t want puzzles. They want perks. Add caviar and call it a ‘VIP tech demo,’ maybe we’re talking.”

What Happens Next

Stress-test your ideas before they hit the real world. It’s empathy meets entertainment—and a killer way to sharpen your work. Here's some different scenarios to go put it to use:

• Channel Activation: “Does this hit on LinkedIn? TikTok? OOH?”
• Audience POVs: “Would a cynical journalist care?”
• Cultural Translation: “Will this land in APAC? What needs to shift?”
• Devil’s Advocate Mode: “What’s the fatal flaw in this idea?”