Go multilingual

What It Is

Creativity doesn’t speak just one language and neither does Springboards. Whether you’re concepting in Portuguese, chasing insights in Spanish, or just vibing in German, you can flip the script and go global.

This isn’t just translation. It’s about thinking in-region, in-culture, and in a native language—from the jump.

▶ Check out this video — it walks you through the switch.

Why It Works

• Authenticity Wins: Local idioms and metaphors > generic copy-paste translations.
• Creative Goldmine: Thinking in the native tongue reveals ideas English might miss.
• Cultural Accuracy: Helps your work land right, not just "sorta close."

How to Try It

Changing language of outputs in Springboards is super easy.

1. Click your Profile Icon (top right corner).
2. Scroll to ‘Official Languages’
   You’ll find it just below your name and role. Select your preferred language.

Officially Supported Languages

Springboards currently supports:

• English (US & UK)
• French
• German
• Portuguese
• Spanish

If yours isn't there yet, check back soon. We're continuing to add more!

Bonus Spark:

Want to write in Thai? Korean? Klingon? Try this manual override trick to swap your language. This is especially helpful if you're trying to use a language that isn't officially supported yet.

1. Go to the Brand Profiler
2. In the Tone bar, drop in a manual prompt like:

   Tone: Thai only. Thai output. No English.

3. Run your Springboard as usual—your output will follow suit.

What Happens Next

Your work starts to feel of the culture, not just translated into it. Plus, playing in other languages is weirdly fun—and a great way to stretch your brain. Here's some opportunities to put native languages to use:

• Local Campaigns: Headlines, taglines, captions—written in-market for max impact.
• Insight Digger: Uncover regional nuances and trends in local languages.
• Validator: Validate with audiences in their own words.
• Brand Voice: Dial in local tone while staying true to global brand DNA.