Execution Generator Tool

From Big Idea to Build-Out.

What's This Board For?

The Execution Generator takes a creative idea and helps you explore how it could show up across different formats. Whether you’ve got a loose thought or a near-finished concept, this tool gives you a head start on turning one idea into a full campaign across TV, print, social, OOH, and more.

🎥 Want a quick tour before diving in? Watch the Execution Generator walkthrough here.

How to Use It

1. Drag in your idea and insight. Start by selecting your campaign idea and supporting insight — either from your existing Pins or by typing them straight into the input boxes.
2. Select an execution. Choose your desired format from the dropdown: TV, social, print, radio, OOH, or brand collab. You can run one or select multiple formats to explore stretch.
3. Generate multiple executions from one idea. Hit Spark and watch your idea adapt across formats. Whether it’s a billboard line or a TikTok hook, make sure each version ladders back to your core insight.
4. Customize & perfect. Each output is just a starting point. Review and refine to fit the tone, audience, and channel. A great idea deserves tailored execution.

Understanding the Output

Each Spark gives you channel-specific executions that build off your core campaign idea and insight. You’ll see how the same thought can stretch across formats — from headline-driven to high-concept to interactive.

Here’s what to expect:

TV / Video Scripted storytelling designed for motion.

Expect a 30-second or short-form video idea, often with opening visuals, voiceover, and a reveal or punchline. These can act as starting points for hero assets or anchor creative.

Social Format-first ideas for the scroll.

Includes post hooks, formats (like polls, reels, carousels), and participation angles designed for platforms like Instagram, TikTok, or Twitter. Often punchy, reactive, or community-led.

Print / OOH Bold, distilled expressions.

These might include headlines, visual ideas, or layout suggestions for billboards, posters, or magazine placements. Built for quick impact with minimal copy.

Radio / Audio Scripted sound-led storytelling.

Includes voiceover copy, sound effects, rhythm suggestions, or tonal guidance — built for pure audio platforms or brand sound design moments.

Brand Collabs / Activations Big ideas that invite a partner or the public in.

Expect collab concepts, experiential triggers, or campaign extensions that include physical, digital, or social activation moments.

Heads Up

• Make sure the tone and message match the brand — don’t just copy/paste
• Don’t overcomplicate a simple, killer idea
• Always check for grammar, spelling, and typos — especially before things go to deck or client

Pro Tips

• Use the tool to explore creative stretch — not just quantity, but quality
• Keep your messaging consistent across executions to build recognisability
• Bring in your team — sometimes the best tweaks come from a 5-minute riff session

Now go make your idea famous in every format. 💥