Execution Generator Tool

From Big Idea to Build-Out.

What's This Board For?

The Execution Generator takes a creative idea and helps you explore how it could show up across different formats. Whether you’ve got a loose thought or a near-finished concept, this tool gives you a head start on turning one idea into a full campaign across TV, print, social, OOH, and more.

🎥 Want a quick tour before diving in? Watch the Execution Generator walkthrough here.

How to Use It

1. Bring in your idea and insight. Start by selecting your campaign idea and supporting insight, either from your existing Pins or by typing them straight into the input boxes.
2. Select an execution. Choose your desired format from the dropdown: TV, social, print, radio, OOH, or brand collab. 
3. Generate multiple executions from one idea. Hit Spark on different formats. Whether it’s a billboard line or a TikTok hook, make sure each version ladders back to your core insight.
4. Customize & perfect. Each output is just a starting point. Review and refine to fit the tone, audience, and channel. A great idea deserves tailored execution.

Understanding the Output

Each Spark gives you channel-specific executions that build off your core campaign idea and insight. You’ll see how the same thought can stretch across formats, from headline-driven to high-concept to interactive.

Here’s what to expect:

Heads Up

• Looking to generate executions for an existing brand partnership, populate your brand profile with the collab : "Coca-Cola x BMW" and select your desired executions. The brand partnership execution will suggest potential partners.
• Protect the simple. Let the strongest concept stay clean and clear; add complexity only if it genuinely makes it better.
• Don’t be afraid to go a little fast! Spark 5 different executions in rapid succession then take a minute to look at them juxtaposition to each other.

Pro Tips

• Not all executions need to be 1:1, street posters and print ads are great fodder for social posts.
• Bring in your team, sometimes the best tweaks come from a 5-minute riff session.
• Hit Concept Machine to bring your ideas to life visually.

Now go make your idea famous in every format. 💥