Concept Machine Tool

Your Go-To Guide for Visual Magic.

What's This Board For?

The Concept Machine is your visual thinking partner. It helps you explore the look and feel of an idea — whether you’re building out a creative platform, moodboarding a direction, or capturing a vibe that’s hard to write down. It’s not about polish. It’s about unlocking what an idea could look like.

🎥 Want a quick tour before diving in? Watch the Concept Machine walkthrough here.

How to Use It

1. Drag in your idea. Choose something you’ve already pinned or type in something new — whether it’s a half-baked thought or a full script, the tool will run with it. You can also add art direction to shape the visual style (think: gritty documentary, bold collage, or ’90s fashion editorial).
2. Select your image style. Default gives you photo-style imagery. Want something more conceptual? Choose from our sketch styles: Dramatic, Minimalist, or Playful Cartoon — perfect for early-stage storyboarding.
3. Pick an aspect ratio. Square, portrait, or landscape — pick what fits your vision. Then hit Spark and let it cook.
4. Review & refine. See what comes back. Adjust the prompt, remix the tone, or Spark again to keep pushing the visual.
5. Save & put it to work. Right-click to save, or drag it into your Canvas. Drop it into your deck, share it in a moodboard, or use it as fuel for the next round of ideas.

Understanding the Output

Each Spark from the Concept Machine populates your output board with 4–6 visuals — a scrollable, side-by-side layout that gives you multiple creative takes on your prompt. Think of it as a mini gallery of directions, each with its own tone, composition, and story potential.

Here’s what shows up:

What you see depends on the Image Style you selected:

Default (Photo) Photoreal or rendered imagery — great for mockups, decks, and moodboards.

Use this when you want a more “real-world” look to inspire styling or campaign direction.

Dramatic Sketch Moody, high-contrast black-and-white sketches.

Ideal for concepts that need emotional pull, intensity, or early-stage cinematic storyboarding.

Minimalist Outline Simple linework with little shading — conceptual and clean.

Perfect for visualising abstract ideas or keeping the focus on structure, not style.

Playful Cartoon Bold, colourful, exaggerated visuals with a cheeky tone.

Great for exploring humorous, lighthearted, or youth-focused concepts.

Heads Up

• No celebrity look-alikes unless you enjoy legal drama.
• Keep it on-brand—Make sure your visuals align with the project vibe.
• And remember: A spark is just the start—refine to make it shine.

Pro Tips

• Think visually — add cues like "shot on 35mm," "futuristic minimalism," or "in the style of brutalist architecture."
• Play with aspect ratio — different sizes = different storytelling
• Go weird — surreal combos can unlock creative breakthroughs

Now go create something visually stunning. 🤩