Riffbot

Your always-on sparring partner for ideas.

Riffbot is your freeform creative sparring partner — a chatbot built for bouncing ideas, exploring directions, and narrowing things down in real time.  It chats, riffs, challenges, and helps shape ideas as you go.

Two Ways to Access Riffbot

Bottom-Right Button

The Riffbot is always hanging out in the bottom right corner of your screen. When you’re ready to riff, just click the Riffbot button to open up a chat.

Riff Directly from a Pin

No need to copy and paste — you can send any Pin straight to the Riffbot.

1. Just click the three dots in the top-right corner of the Pin.
2. Select “Riff with Riffbot.”

Useful Riff Bot Prompts

Riffbot is your creative sidekick for refining, extending, stress-testing, and strengthening ideas. You can ask it for feedback, fresh takes, or just to help you think from a new angle. Type in a prompt or use the suggestions it offers to guide your next move.

Here are some good prompts to start with:

• “How could this big idea come to life in specific channels?”
• “Give me the pros and cons for idea X.”
• “How would this idea land with someone in the UK?” (Regional POVs)
• “Imagine a perfect audience for this.”
• “Give me feedback on this idea as the Head of Social.”

🎥 Watch this video to learn how to use Riffbot for roleplaying and fresh perspectives:

Flex Your Ideas

Not everything fits neatly into a template — sometimes you just need to talk it out. Riffbot gives you the flexibility to explore ad hoc questions, tweak a single Idea Card, or go down a totally unexpected path.

Ask it anything, from small asks like: “Give me 5 micro-influencers in London for this campaign” to big-picture thinking like: “How else could this idea show up in culture?”