Profiles

Set your context once and use it everywhere.

You’ll find Profile in the left-hand navigation under Session Panels.

This is where you add the context that guides Springboards throughout your session. Drop in a client or project brief, define your positioning and tone, and shape the strategic foundation before you start generating.

Profiles can be saved and shared across your team to keep everyone aligned and on-brief.

🎥 Watch a Profiles walkthrough here:

What You Can Do in Profiles

1. Load Profile: Quickly apply a saved or shared Profile to your current session.
2. Save Profile: If you’ve created a setup that works well, save it for reuse in future sessions or share with your team.
3. Upload a brand strategy or brief: Drag and drop a document to extract key insights. (At the moment, Profiles support uploading one document at a time.)

1. Fill in structured fields: Use the structured fields to add key details like your working brand, main product or service, single-minded proposition/positioning, tone, audience, and reasons to believe. The more specific you are here, the sharper and more aligned your outputs will be.

How to Get the Most from Profiles

Profiles work best when you treat them like a creative foundation, not a form to fill out.

Start by uploading a strong brief or background document to give Springboards depth and direction. Then use the structured fields to clarify what matters most.

Once your Profile is set, it will guide your Boards automatically throughout the session. In Chat, simply select the notebook icon to turn your Profile on or off.

If you’re getting great results, save your Profile so you can reuse it.

Shared Profiles are especially helpful for teams. They keep everyone’s outputs consistent and reduce off-brief detours. If you edit a shared Profile, you’ll be prompted to save it as a new version.

You can update your Profile anytime as your direction evolves.